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(ARA)
- No, this isn't an article chronicling the '70s dynamic duo
of Donny and Marie Osmond. Actually, the question, "Are
You a Little Bit Country," refers to today's decorating
trends. Research conducted by Creative Specialties International,
a division of Moen Incorporated; and Rooms of America, a consumer
research organization, have found that consumers typically decorate
in three primary thematic approaches: country, casual/contemporary
and traditional.
Rooms of America surveys thousands
of Americans annually to track consumer decorating trends and
preferences. Recently, this quantitative research showed that
74 percent of those surveyed believe style is "very important"
to "extremely important" in their overall decorating
decisions.
In terms of specific style preferences,
38 percent of the population decorates in a casual style, often
referred to as contemporary. Following closely behind, 35 percent
of consumers choose a traditional style of decorating.
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Lastly, 27 percent of Americans
decorate in a country theme, which includes secondary themes
such as Shaker, Country French and Mission.
These decorating styles vary
across regional areas, however. For instance, survey results
showed that traditional decorating themes are preferred in the
Southwestern and Eastern Great Lakes areas of the United States.
Those living in the Southeastern and Western states typically
choose a more casual style of decorating; and country is more
prevalent in pockets of the Northeast and Midwest. |
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The Person Behind the Style
Now that we know how Americans
decorate . let's take a closer look at the person behind the
style. What type of individual decorates in a country fashion
versus contemporary? Does a certain age dictate a style? Do particular
colors influence a decorating trend? Read on to see how the characteristics
of decorators have changed over the years.
Rounding up the largest decorating
style, consumers who decorate in a casual fashion take their
direction from many sources, including the pages of Pottery Barn
catalogs or Martha Stewart magazines. Once thought of as a style
filled with black plastic chairs and combinations of chrome and
glass, this decorating theme now includes clean, simple lines,
geometric shapes and neutral colors such as beige, white and
gray. Furniture and accessories falling under this style typically
include light woods, such as natural maple.
The traditional style of decorating
hasn't changed much over the years. Its trademarks still include
rich, ornate designs and deep, dark colors -- a classic look
that never goes out of style. Jewel tones, such as emerald green,
burgundy and navy blue, are very popular, as are ornate detailing
in polished brass and gold. Woodwork and furniture in this style
is typically made of leather, cherry wood and dark stains.
The country style of today no
longer features the '80s look of plaids, ducks and pineapples.
Instead, today's "cool" country is very stylish --
a favorite of baby boomers and Generation Xers. The trend here
is displayed through a mix of bright colors, such as lime green,
bright blue and red, as well as softer tones including some pastels
and earth tones. Much of the furniture in this style is sturdy
and overstuffed, and features a crackle or distressed painted
finish to give it almost an antique, nostalgic style. It's the
perfect approach for those seeking a comfortable, "relax
and put your feet on the coffee table" feel.
Style in the Bath
Many believe that decorating
trends are limited to family rooms, kitchens or dining areas.
However, that theory no longer holds true. In fact, the decorating
survey found that more than 75 percent of respondents said that
decorating themes are "somewhat important" to "extremely
important" in their master bath or powder room.
What does that mean to manufacturers
of bath-related products? According to Eric Jungbluth, vice president
and general manager of Creative Specialties International, a
leading manufacturer in the bath accessory marketplace, "Consumer
style preferences are our number one consideration when designing
new bath accessory collections. We take these survey results
seriously and even conduct our own focus groups to further substantiate
consumer preferences."
According to the survey, chrome
is still the most popular bath accessory finish, but brushed
nickel, consumers' second choice, is on the rise. In addition,
other finishes, such as oil-rubbed bronze and wrought iron, are
also increasing in popularity with consumers. In fact, non-chrome
finishes represent almost half of bath accessory sales.
Relying on this extensive research,
Creative Specialties International recently introduced four new
bath accessory collections designed to reflect the styles used
in today's bath. Sold under the Inspirations brand, the Kelse,
Vernini, Sienna and Westbury collections each fall into one of
the three design categories -- traditional, contemporary/casual
or country.
"From a 'retro' style in
oil-rubbed bronze to contemporary designs in brushed chrome .
dramatic wrought iron finishes and even accessories made of maple
and oak, the bath accessories category has really come to life
with new and innovative designs," added Jungbluth. "The
collections totally complement any bath décor and provide
the perfect finishing touch to an overall bath design."
The Finishing Touch
It doesn't matter whether you
decorate in a country, contemporary or traditional style, it's
the finishing touches that can really make a difference in any
décor. For instance, simple bath accessories, such as
a stylistic open towel ring or decorative glass shelf, can add
a touch of innovative design to a powder room or bathroom.
"Homeowners are starting
to realize that bathroom decorating doesn't end with the faucet
and showerhead selection - it's really just the beginning,"
said Jungbluth. "Accessories are now manufactured in so
many varieties -- including those that actually match the design
and finish of faucets -- that they truly add another dimension
to bathroom decorating."
Thinking "out of the box"
and using traditional accessories in non-traditional ways can
alter the overall feel of a room. Following are a few, simple
decorative ideas to use bath accessories as stylish additions
to a room, rather than simply as functional pieces.
To add a soothing and intimate
glow to a room, try placing small votive candles in existing
(or new) soap or tumbler holders. In a larger bath, use tall
tapers to complement the smaller candles and add drama to a room.
If counter space is a concern,
install a decorative glass shelf on a wall. Its purpose can be
more than functional -- place fresh flowers, potpourri, or small
photographs on the shelf to add a bit of character to the bath.
Larger photographs, that may
not fit on a glass shelf, still can find a "home" in
the bath. Experiment by suspending a picture frame with a colorful
ribbon, and hang it from a unique robe hook. Try using a frame
that matches the accessory style and finish to complete the room's
look.
To add color to a room -- throw
away the paint brush! Instead, install double towel racks and
place a variety of towels on them in different sizes, colors
and textures. Many towels are available in whimsical prints and
styles to liven up a bath or powder room, and can be changed
regularly to create a different décor in a minute.
On a budget? Place fresh flowers
in a toothbrush holder to add a bit of color to the bath room.
Or, hang decorative robe hooks in a unique pattern on the wall
to enhance the character of a room.
And the best advice when it comes
to decorating? There are no rules. According to the decorating
Web site, decorateyourhouse.com, "Houses that are homes
shouldn't look like museums. Try out ideas and if they don't
work, try again. That's half the fun." |