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While they will often have very
definite ideas about the interior layout and what they want the
home to look like, they are very willing to turn the process
over to the log home manufacturer once these aspects have been
determined. They want their particular log home to look like
those they've seen in the log home magazines, but they don't
have the time or inclination to make that look happen.
This trend has brought about
some interesting changes in the industry. At Wisconsin Log Homes,
for instance, they don't just design and build the custom log
homes, they are now involved in interior design and furnishings
as well.
"We find more and more
of our customers wanting us to handle the total package,"
Kathy states. That has meant adding a design center full of custom
furniture, lighting, cabinetry and floor coverings, along with
specialty items, all specially designed for log homes. People
are no longer content just to live in log homes, they want a
coordinated feel inside and out that says "log home lifestyle."
Much of what is offered in most furniture stores just doesn't
fit that image. The scale is too small, or the style too formal.
Log home furniture might feature wood frames and intriguing upholstery
patterns and colors. The beds may be made of logs and the headboards
intricately carved with outdoor scenes. The lighting fixtures,
including table lamps and chandeliers, can be made from antlers
or have rustic metal shades featuring cut-out silhouettes. Everything
from carved front doors and mantles to log staircases and window
frames -- it all comes together for that total log home feel.
The Janzcaks find that their customers are thrilled to discover
the variety of furniture and specialty items all available in
one place and all featured in a log home showroom that helps
them visualize what their final product will look like.
"Log home buyers are certainly
immersed in finding and creating a home that is theirs inside
and out," says Dave Janczak. "They tend to do a lot
of research before building by reading log home magazines and
checking out various Web sites. They definitely know what they
want." By taking advantage of the knowledge and enthusiasm
of their buyers, and by adding their own expertise in the log
home industry, the Janczaks work to make each of their custom
homes a unique creation reflecting that particular buyer's needs
and taste.
The log home design center is
a natural progression in the log home buying process. The concept
is new to the industry and was generated by customers' requests
for help. "Often times they knew furniture and fixtures
like this existed, because they had seen them in photos,"
Kathy states, "but just didn't know where to begin. Now
they can walk into one place, or visit the Wisconsin Log Home
Web site, and it's all there for them."
This innovative idea of one-stop
shopping for log home buyers is sure to make log homes even more
popular. It's a place to tie it all together so that each new
home has the look, feel and furnishings that only a log home
can supply. |