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(ARA) - Owning a log home has
long been defined as living and loving a certain lifestyle. Whether
the log home is of traditional design and located on a remote
hillside or a totally contemporary model in a resort community,
the owners are often independent spirits who enjoy the attention
a unique home offers. They love being surrounded by the ambience
of natural wood and the feeling of rootedness these sturdy homes
imply.
Kathy
and Dave Janczak of Wisconsin Log Homes have been building these
custom log beauties for more than 25 years -- starting with their
very own home. They are not surprised by the continuing appeal
of log homes, but they have noticed an interesting change in
the way their customers are approaching building these days.
"When we first started in
this business," Dave says, "the majority of our buyers
were the hands-on types. They wanted to be right there and involved
in the building." Now it seems that trend has changed. Current
buyers are often professional couples who are way too involved
in their careers and other aspects of their lives to want to
micro-manage the building of their log home.
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While they will often have very
definite ideas about the interior layout and what they want the
home to look like, they are very willing to turn the process
over to the log home manufacturer once these aspects have been
determined. They want their particular log home to look like
those they've seen in the log home magazines, but they don't
have the time or inclination to make that look happen.
This trend has brought about
some interesting changes in the industry. At Wisconsin Log Homes,
for instance, they don't just design and build the custom log
homes, they are now involved in interior design and furnishings
as well. |
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"We find more and more of our
customers wanting us to handle the total package," Kathy
states. That has meant adding a design center full of custom
furniture, lighting, cabinetry and floor coverings, along with
specialty items, all specially designed for log homes. People
are no longer content just to live in log homes, they want a
coordinated feel inside and out that says "log home lifestyle."
Much of what is offered in most furniture stores just doesn't
fit that image. The scale is too small, or the style too formal.
Log home furniture might feature
wood frames and intriguing upholstery patterns and colors. The
beds may be made of logs and the headboards intricately carved
with outdoor scenes. The lighting fixtures, including table lamps
and chandeliers, can be made from antlers or have rustic metal
shades featuring cut-out silhouettes. Everything from carved
front doors and mantles to log staircases and window frames --
it all comes together for that total log home feel. The Janzcaks
find that their customers are thrilled to discover the variety
of furniture and specialty items all available in one place and
all featured in a log home showroom that helps them visualize
what their final product will look like.
"Log home buyers are certainly
immersed in finding and creating a home that is theirs inside
and out," says Dave Janczak. "They tend to do a lot
of research before building by reading log home magazines and
checking out various Web sites. They definitely know what they
want." By taking advantage of the knowledge and enthusiasm
of their buyers, and by adding their own expertise in the log
home industry, the Janczaks work to make each of their custom
homes a unique creation reflecting that particular buyer's needs
and taste.
The log home design center is
a natural progression in the log home buying process. The concept
is new to the industry and was generated by customers' requests
for help. "Often times they knew furniture and fixtures
like this existed, because they had seen them in photos,"
Kathy states, "but just didn't know where to begin. Now
they can walk into one place, or visit the Wisconsin Log Home
Web site, and it's all there for them."
This innovative idea of one-stop
shopping for log home buyers is sure to make log homes even more
popular. It's a place to tie it all together so that each new
home has the look, feel and furnishings that only a log home
can supply. |