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Due to the availability of more
raw materials and the logistically good location of Grasse, the
use of perfume has become more and more common and affordable
since then.
Today, a fragrance can be grouped
in four different notes to classify a scent professionally: floral,
oriental, woody and fresh notes. Against the common background,
these notes are generated not only from flowers and spices but
also animal and synthetic sources. Whereas the precise ingredients
of each perfume have always been kept secret, most composers
of perfumes choose similar ingredients. However, thanks to different
proportions the results are always different and not comparable.
The perfume industry is by far
one of the major revenue drivers in the cosmetic industry. This
is emphasised by famous style icons acting as ambassadors for
fragrances e.g. Nicole Kidman (Chanel No.5), Keira Knightly (Coco
Chanel), Kate Winslet (Tresor) and Anne Hathaway who promotes
the latest Lancome fragrance Magnifique. The profits
behind perfumes are massive and through licensing the big manufacturers
assure rights to use the names of celebrities for their scents.
Very often the person stated on the label had no influence on
the choice of ingredients and let alone the scent. Mostly the
scent is a result of market research and recent trends which
are likely to become a huge hit if promoted by the right name.
Despite these economic industry
facts perfume is still a product of desire and luxury. It expresses
the personality, attitude or even mood of people and contributes
to the general well-being. Therefore, a perfume should be carefully
selected to make sure that it really suits you and your lifestyle.
Finding the perfume for you can be
tricky with a wide range of perfumes on the market. With a difference
fragrance for each occasion, make sure you
have the right one. |