Lines Tell A Tale of One's Occupations
- by Craig Harrison
- "What do
In our society this is the first question were asked, after
"What is your name?" The real question is: How
do you answer this question?
Do you tell people your title: clerk, programmer, driver, teacher,
sales rep or receptionist or do you answer more descriptively?
Too many people respond to this question with a bland, unimaginative
job title or standard industry classification (SIC) code. B-O-R-I-N-G!
To set yourself apart from the crowd, cast your profession in
its most ennobling light and focus on the benefits of your work
as they accrue to others!
Consider Ruth Blumert Walker, longtime
receptionist for the Oakland, California law firm of DONAHUE,
GALLAGHER, WOODS AND WOOD. When asked her occupation, Blumert
proudly proclaims Im the Director of First Impressions."
Indeed she is!
Walker knows that people dread going to a law firm. They're usually
there because of a problem and their visit is costly to boot.
Walker understands the key role she plays in their experience,
and her moniker showcases the power she possesses to make a difference.
Why not replace your official title or occupation with a more
descriptive tag line? An effective "tag line" casts
your skills in an ennobling light, sharing pride in your chosen
profession. People respond affirmatively when you tantalize and
enthrall them with an interesting or compelling tag line. Furthermore,
youre sending a message you have a strong sense of who
you are and what you do and are thus deemed more employable.
Consider the following:
realtor who describes herself as "putting people into their
dream home." What a powerful statement she is making.
The commercial credit specialist who smiles and tells
strangers who ask that he is "giving credit where credit
A commercial airline pilot informs people who ask that
she is shrinking the globe to reunite families and loved
A midwife proudly proclaims that she is bringing
new life into this world.
In each case these professionals are sharing some of the magic
of their profession with their listeners. And listeners respond
accordingly. Its a powerful conversation opener, whether
in a networking event, a job interview or just during casual
Whatever your profession, you can create a "tag" line
to showcase the results of your work and cast it in an ennobling
Here are some more examples to stimulate your creative juices:
The Internal Revenue Service agent who tells people who
ask that he's a "government fundraiser.
The Gardener tells people "I Turn the World Green.
. .one garden at a time."
The Dietitian says "I Teach People How to Behave
in Front of Food."
The Voice Coach who proclaims she "Gives Voice to
The Telephone Customer Service Representative (CSR) who
tells people she "has a special calling.
The Plantronics headset saleswoman who says she helps
people "Use their head
not their hands. "
The photographer who Gets paid to shoot people for
The executive assistant who calls herself the Presidential
And even the motivational speaker, Craig Harrison, who
tells people he's "a motivational magician who turns aspirations
It's your turn! Look anew at your occupation or profession and
identify its outcome or the effect its commission has on people.
Now create a descriptive tag line to excite others about what
you do, and what it can do for them!
Use the power of language to create a compelling tag line that
gives you pride and infuses others with excitement too. Tag,