7. Candle users say they most
frequently burn candles in the living room (42%), by the kitchen
(18%), and the bedroom (13%).
8. Candle purchasers view candles
as an appropriate gift for the holidays (76%), house-warming
gifts (74%), a hostess/dinner party gift (66%) a thank you gift
(61%), adult birthday gift (58%).
9. US retail sales of candles
are estimated at approximately $2 billion annually, excluding
the sales of candle accessories.
10. There are more than 350
commercial, religious and institutional manufacturers of candles
in the United States, as well as scores of small craft producers
for local, non-commercial use.
11. Candles are sold principally
in three types of retail outlets: department stores, specialty
shops, and mass merchants, including drug store chains, supermarkets,
and discount stores.
12. Candle manufacturers
surveys show that 96% of all candles purchased are bought by
women. Two thirds of candle purchasers say they use candles once
a week or more often. Women are more frequent users than men,
and younger people tend to use candles more often than older
Original information available