Tell a Story to Sell Handmade Soap

by Ralph Ruckman

If you have ever made soap from scratch or are thinking about it, you should probably know that it can be one of the most frustrating things you will ever do. After learning the process though, a lot of people find it to be one of the best hobbies or crafts they have ever done. Soap making can be a hobby for people, but it can also turn out to be a very profitable business. Before you go rushing into thinking that you are going to just create this beautiful and profitable soap making business, you had better look at some the important features regarding this business.

The most important feature of a soap making business is going to be the legal disclaimers. You had better know what you are doing when you create your handmade soap. People can not just go out and buy the necessary materials, whip out a batch of soap, and then proceed to marketing or selling it. You have a lot of disclaimers and in some states, laws that you have to abide be. Each state, region, and country is different, so it is up to you to do your proper research on the matter and to complete all the paperwork necessary for you to proceed with your soap making business.

After you have cleared all of the legal necessities out of the way, it is all systems go for your business. Now you will have to think about your time planning. Time planning will be crucial to your business, as everyone that has made soap knows that it is a tedious process. Set yourself a schedule up and follow it. If you have soap curing, take the time to start mixing yourself another batch. By having a continuing process, you will be able to produce more soap and not fall behind, which will only lead to confusion and frustration.

Now that you have gotten all the legal stuff out of the way, and you have a good amount of soap made, it is time for you to sell your soap. People who sell soap are only limited by their imagination. Craft fairs are huge for soap sellers. Travel to a craft show and set up a booth to present and sell your soap. Not only can you make good money from this, but you can also get tons of ideas for more soap. People stopping by your booth will critique your soap. They will tell you what they do or do not like about it. Always accept the compliments, even if they seem rude. This is "critique" and it can either "make" or break" you.

Bath and Body work shops are a huge fan of soaps. Some of these store will allow a person to present their soaps inside their stores. This is where the legal disclaimers come in. You will not even get a blink from the manager if you do not have your legal paperwork. Also, this may cost you a fee to present your soaps in the bath shops. Always research and think the deal over before making your decision. If you do present your soaps in these shops, this can be huge. Try to provide some type of business card, or a website address about your soaps. Word of mouth is an enormous tool, and in bath shops it can be a viral one. You may not be able to sell your soaps in the store, but a nice presentation can yield results overnight that you never would have thought of.

Online advertising for your soap business is not vital, but it could be if you are not quite cutting it in the "real world". Just think of the possible number of people you could reach with your soaps. The numbers are endless. Have a nice little website set up showing all of your soaps. A first impression of your site is the critical part of advertising online. This will decide if a single person will ever return. It is good to have a description along with your soap pictures. You could explain what ingredients are in the soap, what fragrances are in them, etc...

These are only a few things you could do for a soap making business. This is assuming that either you know how to make soap or that you take the necessary steps to successful soap making. Once you have reached that point of success it will be time for you to think about broadening your horizons. A soap making business can be a very lucrative field for anyone to get into. Types of soap to make are endless, and the amount of money to earn is only limited to your willingness to make the soap and put it in front of the eyes of people