- 12 Interesting Facts to Know About Candles
By Susquehanna Candle
If you're considering some type
of marketing plan involving candle sales consider the following:
1. The Candle industry is growing; more so because
of our society’s stressful lives and everyone’s quest
for relief.
|
2. Candles are used in 7 out of 10 U.S. households.
The majority of consumers also burn candles between 1-3 times
per week, with half of these consumers burning 1-2 candles at
a time.
3. Candle industry research findings indicate that
the most important factor affecting candle sales is Fragrance,
with Color and Shape taking a distant second, in the consumer
selection of a candle for the home.
4. Overall candle sales are growing faster than
the United States economy as a whole. The past few years have
seen remarkable growth and strength in the candle industry as
a whole.
5. The U.S. market is typically separated into seasonal
business at roughly 35%, and Non-seasonal 65% of the annual market.
6. Consumers say they typically burn candles for
just under 3 hours. 9 out of 10 candle users say they use candles
to make a room feel comfortable and cozy. |
|
7. Candle users say they most frequently burn candles
in the living room (42%), by the kitchen (18%), and the bedroom
(13%).
8. Candle purchasers view candles as an appropriate
gift for the holidays (76%), house-warming gifts (74%), a hostess/dinner
party gift (66%) a thank you gift (61%), adult birthday gift
(58%).
9. US retail sales of candles are estimated at approximately
$2 billion annually, excluding the sales of candle accessories.
10. There are more than 350 commercial, religious
and institutional manufacturers of candles in the United States,
as well as scores of small craft producers for local, non-commercial
use.
11. Candles are sold principally in three types of
retail outlets: department stores, specialty shops, and mass
merchants, including drug store chains, supermarkets, and discount
stores.
12. Candle manufacturers’ surveys show that
96% of all candles purchased are bought by women. Two thirds
of candle purchasers say they use candles once a week or more
often. Women are more frequent users than men, and younger people
tend to use candles more often than older adults.
Original information available
at http://www.susquehannacandle.com/factsgeneral.aspx |
