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- Work
On Your Business
- Instead Of Being A Slave To
It.
- BY WENDY HEARN
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- Is your business consuming you,
taking up all of your time, your thoughts and energy? Do you
want more success in your business? Do you think you'll have
to work harder to get it? Your business doesn't have to be like
this. You can choose to change and start working smarter. Now,
you've probably heard people bandy around expressions such as
'work smarter' but although it sounds good, does it actually
mean anything? Well, I'm sure there are many people who say they're
working smarter, but are they really implementing the strategy
or are they just paying lip-service to the idea?
-
- Well, let's examine what 'working
smarter' is and you can decide for yourself whether you're implementing
it sufficiently or not. One of the ways to work smarter in your
business is outlined in Michael Gerber's book 'The E-Myth Revisited'
and it amounts to the winning strategy of working 'on' your business
rather than working 'in' it. Someone who works in their business
spends all their time in the day-to-day operations, such as answering
phones, doing the accounts and managing staff. Working on your
business requires that you stop, take a couple of steps back
and look at the whole of your business objectively. That may
include marketing and sales strategies, and developing systems
and procedures. Working on your business gives you an opportunity
to assess, evaluate and identify new improvements, possibilities
and ideas. It's the difference between your business providing
you with a job and the success you truly want.
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- I first came across the idea
of working on your business when I read Michael Gerber's book
5 years ago. It was a real eye opener at the time and I've continued
to be aware of the principle of working on your business, even
if I did need an occasional nudge to remind me of its importance.
This was brought home to me again at a seminar I recently attended.
While talking to many people there it surprised me to find that
for many of them this was the first time they had come across
the idea of working on your business rather than in it. The impact
on them was quite profound and reminded me that many business
people get stuck in running their business. This idea of working
on their business and hence working smarter wasn't integrated
into their usual business routines. Working on your business
is essential to give you the insight and information you need
to be successful.
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- The most important aspect of
working on your business is that you take time; about 1 hour
per week to be away from your business with the sole intention
of looking at it objectively. There are many things which can
be considered in this hour and range from vision, strategies
and systems. Until you stop and do this, your business is likely
to keep running you, leaving you jaded and uninspired, and unable
to reach your full potential. For now, don't worry about the
detail of what you need to do in the 1 hour per week - that will
become clear as you do it. I invite you to make the choice now
to spend this time working on your business. Imagine the ideas,
improvements and opportunities you may see.
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- What I want for you is a business
that you run and control successfully rather than a business
that controls and runs you until you're burnt out.
-
- ©
Copyright 2003, Wendy Hearn.
All rights reserved.
- _______________________________________
Author:
- Wendy Hearn
Personal and Professional Coach
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- She works with business owners,
professionals, executives and managers who are ready to enrich
their lives. . . finding more success, fun, balance, joy and
time. She coaches one-to-one with individuals and groups by telephone
and email. http://www.Business-Personal-Coaching.com
mailto:wendy@Business-Personal-Coaching.com
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