- Identify Your Uniqueness To Attract
Success
- By Wendy Hearn, Coach
To get ahead and win this game
we call life, you need to know what is unique about you. As individuals
we're all unique and when you're able to identify and tap into
this fully, instead of struggling, you'll attract the success
you want. It's a simple enough step but not necessarily easy
to accomplish. One reason for this is that the things that are
unique about us we take for granted and are a natural part of
who we are and what we do. I was reminded of this during a conversation
this week.
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I was speaking with a friend
about strategic marketing and discussing some books we'd both
been reading. She mentioned that there seemed to be something
missing in what she'd read and after further conversation, I
shared what I thought was missing. There needs to be consistent
inspired actions to integrate your ideal client profile into
all that you are and do. Her response shocked me: "Yes,
but most people don't get this the way you do." Silence.
Thoughts raced through my mind: "But they must know this",
"I'm not an expert marketer so who am I to say this."
In the silence that followed,
I naturally shifted from my head to my heart and realised this
was something I just took for granted, yet could possibly be
something that was unique to me. |
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Identifying what's unique about
you can be done initially by spending some time exploring this
in writing and by having conversations with people you trust.
However, some of the best insights into your uniqueness will
come if you are open to seeing them.
You need to be with the idea
of identifying your uniqueness and realising that these opportunities
may come when you least expect them. I'd previously written down
what I thought was unique about me, yet this recent insight was
one of the most powerful I'd ever had.
Identifying your uniqueness is
an ongoing process and will impact your vision, mission and purpose.
The process may also reveal some new products or services you
want to offer. If you work in an organisation, it's a heart-centred
way of standing out from the crowd and letting your light shine
forth. When you're focusing on marketing your business it will
help you to identify the work you're most drawn to doing and
the people you most want to work with.
I invite you to write down first
what you see as unique about you.
Remember this will include things
that are a natural part of who you are and things you take for
granted which others perhaps don't easily realise. Then ask some
people you trust and respect for their feedback. Ultimately,
choose to be with the process of identifying your uniqueness
so that you can be aware of any new insights. These new insights
may be the most
powerful you've ever had. |
